When starting a business, you need a way to distinguish your goods or services from that of your competitors. That’s where trademarks come in. A trademark is a word, name, symbol, or any combination of those used to identify the source of a good or service. Think: the Apple logo or the Nike Swoosh. There is an entire body of law dedicated to the enforceability of trademarks. Before spending money on unprotectable intellectual property, read this article to help you choose a strong mark for your business.

Avoid Names That Are Generic or Descriptive

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